How Can Landscapers Use Video Marketing to Get More Leads?

Looking to attract more clients and show off the incredible work your landscaping crew does? The answer is video marketing. You may think it’s too complicated or time-consuming, but the truth is that it’s one of the most effective ways for a modern landscaping company to stand out and generate leads. By creating engaging video content, you can visually demonstrate your expertise, build trust with potential customers, and ultimately grow your business. You’re not just telling people what you can do, you’re showing them the dramatic transformations you create, which makes your services far more tangible and appealing.

What Kinds of Landscaping Videos Should You Create to Attract New Clients?

When it comes to video marketing for your landscaping business, you should focus on creating content that is both visually impressive and informative. The goal is to give potential customers a clear idea of your skills, your process, and the results you can deliver. Here are some of the most powerful types of videos you can make to showcase your work and win new clients:

Before-and-After Project Videos: 

This is the most essential type of video for any landscaping company. These videos showcase a property’s transformation, starting with the “before” state, then showing snippets of your crew at work, and finally revealing the stunning “after” shots. You can use these videos on your website, social media, and in email campaigns to instantly capture attention and prove the value of your services.

Customer Testimonial Videos: 

Hearing from a happy customer is one of the most powerful forms of social proof. A video testimonial is even better. Ask satisfied clients if they’d be willing to talk on camera about their experience with your company. A short video of them explaining how you transformed their yard or outdoor living space builds immense trust with new leads.

Behind-the-Scenes & Process Videos: 

Giving potential clients a peek behind the curtain can humanize your brand and show off your professionalism. You can create short clips of your crew laying sod, installing a new patio, or designing a garden. This type of raw, authentic content performs especially well on social media platforms like TikTok, Instagram Reels, and Facebook.

Drone Footage: 

If you specialize in large-scale projects like commercial landscaping, complete yard overhauls, or intricate hardscaping, a drone can capture the full scope of your work in a way a standard camera simply can’t. A bird’s-eye view of a finished project is an impressive way to highlight the scale and quality of your work.

How-To and Educational Content: 

Show off your expertise by creating short, helpful videos that answer common questions or offer tips. Think about the questions you get asked most often. What’s the best way to maintain a healthy lawn in the Baton Rouge, Louisiana, heat? How do you select the right plants for a shady yard? These types of videos build your authority and establish your brand as a trusted expert in your local area.

Using video to highlight your landscaping services, from lawn care and irrigation to custom hardscaping and outdoor lighting, makes your work more memorable than simple photos or text.

Where Should You Share Your Landscaping Videos to Get The Best Results?

Creating great video content is just the first step. To truly win new clients, you need a strategy for distributing your videos to the right people. Here’s where to focus your efforts:

• Your Company Website: Your website should be the home base for all your best videos. Embed project showcases on your service pages and testimonials on your homepage. The longer people stay on your site watching your content, the better your search engine rankings will be.
• YouTube: As the second-largest search engine in the world, YouTube is a must-have for your video marketing strategy. Create a dedicated channel and organize your videos into playlists for different services, like “Hardscaping Projects” or “Commercial Lawn Care.” Use strong keywords in your titles and descriptions to help local homeowners and business owners find your content.
• Social Media: Platforms like Facebook, Instagram, and TikTok are perfect for sharing short, engaging video clips. Use Instagram Reels or TikTok to post quick before-and-after clips or behind-the-scenes footage of your crew at work. You can also run targeted video ads on these platforms to reach potential clients in specific neighborhoods throughout Louisiana.
• Email Marketing: Include links to your latest videos in your email newsletters. This is an excellent way to re-engage past clients and keep your business top of mind for future projects.
• Google Business Profile: Your Google Business Profile is a critical tool for local search. Make sure to upload your best videos here, including client testimonials and project showcases, so that people searching for landscaping services in your area can see your amazing work right away.

Ready to Showcase Your Landscaping Work with Video?

Ready to grow your business and attract your ideal clients? Lawn Launch Digital specializes in creating comprehensive digital marketing strategies that put your work in front of the right audience. We can help you plan, create, and distribute high-quality videos that truly showcase your craftsmanship and professionalism.

Don’t let your incredible projects go unnoticed. Call us today at (225) 293-6465 for a consultation. We’re proud to help landscaping businesses grow and thrive.