How to Use Digital Marketing to Attract Top Landscaping Talent

Attracting and retaining high-quality talent is one of the biggest challenges for any landscaping business owner. If you’re like many business leaders, you spend too much time dealing with constant employee turnover, which means you’re wasting resources on retraining and suffering from lower overall quality of work. You need a reliable system for hiring employees that keeps your crews fully staffed with the best landscaping employee candidates available. Following these digital marketing tips will help you ensure that you can hire and retain high-quality employees year-round for your landscaping business.

Why Is It So Hard To Find Qualified Landscaping Employees?

The truth is, many landscaping companies rely on outdated, ineffective methods for finding new crew members. The challenge isn’t a lack of people; it’s a lack of effective digital outreach and a powerful employment brand. If your business isn’t visible where modern job seekers are searching, you’re missing out on top-tier applicants. This is where professional digital marketing becomes the foundation of your hiring strategy.

What Is An Employment Brand, And How Do I Build One?

Your employment brand is the perception that potential employees have of your company as a place to work. A strong employment brand is your most effective tool for attracting and retaining top landscaping talent. You need to ensure the story you tell about working at your company is authentic, positive, and widely visible across digital channels. Here are the key digital elements of a powerful employment brand, which leverage your marketing assets:

• Create “Day in the Life” Content (Social Media Posting): Film short, high-quality videos, or take great photos showing what it’s actually like to work on your crews. Feature real employees and let them talk about what they enjoy. Lawn Launch Digital manages your Social Media Posting to ensure this high-quality, authentic content reaches the right audience on platforms like Instagram and Facebook.
• Highlight Your Company Culture and Benefits (Website Design): Use your website to clearly showcase your perks (competitive wage, benefits, growth paths). Your website is the digital face of your business, and our Website Design service ensures your culture page converts visitors into applicants.
• Feature Employee Testimonials (Website Design & Social Media Posting): Nothing is more convincing than hearing from current employees. We help you package these testimonials, whether video or written, and distribute them strategically across your site and social channels.
• Optimize and Automate Your Careers Page (Website Design, SEO, Marketing Automation): This page must be a high-conversion tool, built using the same principles as your customer landing pages. It requires:
  • SEO optimization so it ranks when people search “landscaping jobs near me.”
  • Professional Website Design for excellent user experience.
  • Marketing Automation to instantly confirm applications, track candidates, and keep them engaged.

Building this comprehensive digital brand requires expertise in professional content creation and funnel optimization. Lawn Launch Digital provides professional services to build and manage this system, allowing you to focus on the interviews, not the platform management.

Where Should I Promote My Open Landscaping Positions?

To meet the best candidates, you need a multi-platform digital approach managed by experts who understand reach and targeting:

• General Job Aggregators (SEO): Listings on sites like Indeed and Google for Jobs must be optimized with strong keywords for maximum visibility. Our SEO expertise helps ensure your job posts rank highly on these massive platforms.
• Social Media (Digital Advertising & Social Media Posting): Beyond basic organic posts, you can run targeted ad campaigns on Facebook and Instagram to find local candidates who aren’t actively searching on job boards.

How Can I Use Targeted Digital Ads For Hiring Employees?

One of the most efficient ways to find quality candidates is through highly targeted Digital Advertising, the same technology that we use to find your customers. This proactive approach ensures your job posts get in front of the right eyes in your local market.

We manage your recruitment ads using specialized services:

• Geographic Targeting: We limit your ads to a specific radius, attracting only candidates who live close enough to commute reliably.
• Search Engine Marketing (SEM – Digital Advertising): We manage targeted Google Ads campaigns that appear when users search for high-intent phrases like “landscaping jobs near me.” This is a specialized service we provide to drive qualified traffic directly to your careers page.
• Retargeting (Digital Advertising): If someone visits your careers page but doesn’t apply, we use retargeting ads to keep your opportunity top-of-mind across the web.

Stop Frantically Hiring and Start Building a Digital Recruiting System

If you’re tired of the constant headache of high turnover and low-quality hires, it’s time to stop treating your recruitment efforts like an afterthought. 

We are not recruiters, but we are the experts who provide the Website Design, SEO, Digital Advertising, Social Media Posting, and Marketing Automation necessary to power a world-class applicant funnel for your company. We leverage our over 27 years of experience to create digital platforms that attract not only customers but also the top talent needed to service them.

Ready to leverage professional digital marketing to solve your staffing challenges? Give us a call today at (225) 293-6465 to learn how we can build the digital system that keeps your crews fully staffed with top talent.